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What does it mean to be “authentic”?

It all begins with an idea.

Authenticity isn’t’ as simple as it seems. In fact - the definition itself is broad. If we dig deeper through, we’ll find that there are really three different types of authenticity; and they all apply to leadership. Lets take a look, and see how we can apply an authentic style to our everyday life.

There are actually three types of authenticity. That is because authenticity isn’t just used to describe how people communicate, but can be used to describe a painting (this is an authentic Van Gaugh), a food (this is authentic Indian food), or a person. Each of these definitions are used when we think about a person though, so we need to understand them all to live them.

Historical authenticity

Historical authenticity is simply the ability to trace the roots of an item back to some historically accurate start. For example, and authentic Van Gaugh means that it can be traced back to the artist. We apply this type of authenticity with ourselves by tracing our statements back to our experiences. For example are your beliefs traceable to a real experience that your audience understands?

Categorical authenticity

When we describe authentic Indian food, we are describing it against a category of expectations. It is using a recipe that has Indian native incredients perhaps, or is conformant to a standard type of dish. This impacts us with how we are measured by our audience in terms of what they are expecting. Is our statement fitting the expectations of the audience in terms of what I should be saying? Did I define my category up front?

Values authenticity

This is the most common category of authenticity applied to our everyday interactions, and this type of authenticity is defined as the alignment of perceived internal values with external expression of these values. We accomplish this through a number of means. The first and most misunderstood is emotional range. Audiences respect someone that varies their emotional tone. This is indicative of vulnerability, and therefore a view to your inner thoughts. Additionally, audiences perceive a speaker’s explanation of choices, and linking those choices to their personal value system as an expression of authenticity.

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From ideas to outcomes.

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

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The motivations we exhibit.

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
swaroop reddy swaroop reddy

Creating of culture of ideas.

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More